Rory Sutherland on why AI could turn the advertising industry upside down
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YouTubeThe Bottleneck Podcast
Rory Sutherland on why AI could turn the advertising industry upside down
For 35 years the advertising industry has worked the same way. A client briefs an agency, the agency produces the work. Rory Sutherland argues that only made sense when production was expensive. AI changes the equation entirely. If creating content becomes almost free, why wait to be asked? Follow The Bottleneck Podcast https://www.instagram ...
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