Apple raised prices across its lineup this week and blamed the chipmakers that supply its memory. One of those suppliers tells a different story about how the shortage started.

Apple CEO Tim Cook this week said that price increases are "unavoidable" due to the ongoing RAM shortage, which has led to skyrocketing prices for memory chips. "We're doing our best to mitigate the huge increases that are being passed to us,

Rising component costs and a major leadership transition mean Apple hardware prices could jump well before the iPhone 18 launch.

After Apple CEO Tim Cook confirmed that prices for Apple products will increase, a new report suggests how much the iPhone may cost.

Tim Cook is the chief executive officer of Apple and a member of its board of directors. Since succeeding co-founder Steve Jobs, Cook has led the company through a period of substantial expansion, establishing it as one of the world’s largest technology firms by revenue and market value.

Apple's Tim Cook Says Price Increases Are 'Unavoidable'

Apple, Microsoft, HP and other gadget makers are being forced to choose between sacrificing sales or profit.

The CEO tells the Journal in an exclusive interview that soaring costs make price increases “unavoidable.”