“Right after we launched the new TaskRabbit, not everyone was happy.” Sitting across the table, Jamie Viggiano, TaskRabbit’s vice president of marketing who has been in the business for nearly 15 ...

Furniture giant Ikea’s decision to buy the popular on-demand service TaskRabbit may seem like a natural move: Ikea sells furniture that needs to be built, and TaskRabbit offers the people to do it.

The pandemic fundamentally altered Taskrabbit CEO Ania Smith’s idea of work, leading her to make a dramatic decision in April: shutter all of the company’s offices. “We don’t force people to go back ...